The-Best-Marketing-Strategy-You're-Not-Using-(Yet)-to-Sell-Your-Home

I hate suspense, don’t you? So I’m just going to spit it out and tell you exactly what it is and then why it’s so important.

The one marketing strategy that will guarantee more eyeballs on your listing is:

Video marketing!

And yes, it does deserve the exclamation mark. Here’s why:

In a study conducted by Digital Sherpa, home listings with video received a whopping 403% more interest and enquiries than those without video. That’s not the only reason. They say a picture is worth a thousand words, can you imagine how much a video is worth? According to researcher James L. McQuivey, one video is equal to 1.8 million words.

That’s a lot of adjectives.

However, no matter how many adjectives you use to describe your home, there’s nothing quite as impressive as showing them a moving image.

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Here’s Why You Should Use Video

Video rocks, and should definitely be a big part of your marketing strategy for selling your home, but you may be wondering why. Let’s take a look at the six reasons why video works so well:

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1. People Search Online First

people-search-online-first

Remember the days when people checked the newspaper listings or took a leisurely drive through a neighborhood to house hunt? It happens, but these days, not so much. Do they even print newspapers any more?

Instead, people go to the Internet first when they’ve decided to look for homes. Whether it’s Trulia, Homes.com, Zillow, Realtor, or even Craigslist, people are looking on the Interwebs before they waste their gas to creep through neighborhoods.

Guess what they’re drawn to first? That’s right—your video, and that’s because…

2. Most People are Visual

Around 65% of the human population are visual thinkers. That means, most of us think in picture form.

With your video, you’re appealing to visual thinkers (i.e. most of the population). That’s because you’re presenting a series of continuous pictures. Visual thinkers can instantly identify the unique value your home has to offer them.

Although it’s great for visual thinkers, showing a video will also help anyone imagine themselves living in your home.

3. Not Everyone Can Tour Your Home in Person

Have you given thought to potential buyers who are moving to the area from out-of-state or even out-of-country? They may even live across town but don’t have the flexibility to tour your home in person (conflicting schedules with work or childcare, for example).

Having a video of your home will give them a peek inside without having to leave their computer. It’s extremely convenient. It can also give them the added motivation to make an appointment to see your home in person.

4. Extra Searchability

When you’re selling a home, you need as much exposure as possible. It’s not enough to be listed on real estate websites (although that’s a great start).

You also need to take advantage of the second largest search engine—YouTube.

That’s right. YouTube is only second to Google (its parent company) as the world’s most used search engine. So, it makes sense to have a video of your home on YouTube to capture those house hunters who are using that platform to search for homes in your area.

5. Immersive Tour Experience

Still photos are awesome, but you also need video to sell the experience. Here’s why:

  • Video gives a sense of space
  • Video can show what it’s like to “walk” through your home
  • Video can be accompanied by music to influence your viewer’s mood

Overall, video can make your potential home buyers feel confident about your property. It’s the next best thing to touring your home, and without any pressure on their part.

6. Helps Your Property Stand Out

As you read this, your home is competing against every other “For Sale” home in your neighborhood, or even city. Give your home every advantage you can to get it sold quickly.

The best way to do that is with a video. Other home sellers are depending on still photos and adjectives, but your 90-second video will blow them out of the water. People will flock to your video, and you’re going to want to wow them with a professionally created one.

Here’s Why You Should Hire a Professional

You may be thinking, I have a camera or a phone—maybe I can take my own video.

hire-professional

Image Courtesy of Meme Generator

While I’m sure there’s an app for that, there’s no app for the high quality outcome that a professional can add to your video. If you’re going to take the time and effort to create a video for your home, you should do it with a professional who knows exactly how to create a winning product.

Let’s take a look at some reasons why you should consider hiring a professional (like us) to create a video of your home:

We Know What to Focus On

Every home has pros and cons, and I’m sure you know that you should focus buyers on the pros and minimize the cons. But, do you know what the pros and cons are, visually?

We do. For one reason, we’re coming into your home with fresh eyes and are able to see what works and what doesn’t. More than that, we’ve created professional home listing videos for many clients, and we’re experienced in what potential buyers want to see. We also know what scares them away.

Your iPhone Won’t Read as Well

We have the latest technology to create videos that look and feel professional. The best videos are those with wide angle shots that showcase the home in a more immersive and Hollywood-style format.

While your iPhone is great, it won’t be able to create the same story as can professional video equipment in the hands of an experienced technician.

It’s All About the Edit

Selling your home is all about getting home buyers to want to live in your home, and we know how to craft a video that elicits that response.

Our process is to take multiple videos of your home. We then splice those videos together to create a perfect blend of emotion and storytelling.

Part of that emotion is in the music we choose, the pace we tour your home, and the rooms we highlight. We can make your home feel elegant and stately or hip and contemporary.

We use expert grade software to create a seamless edit.

Let’s Do This!

Are you ready to sell your home with video? We’re ready. Contact us now to set up a video strategy for selling your home.

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